Ways I am aiming my product to my TA

My target audience for my final product, (G321), has been attracted by following the conventions of a charity website, or/and charity trailer.
The usual conventions of a charity website that I have followed are;

• A navigation bar
• Main image
• Title
• links to donations
• links to events revolving the charity.

This will attract my target audience because they will get a detailed insight on my charity, including information regarding events, donations and organisers of the charity, A navigation bar is good for a website because the audience can easily be guided to different pages, promoting the charity at best

The usual conventions of a charity trailer that I have followed are:

• Videos that relate to the charity
• non copy-righted music
• charity logo present

Showing my charity logo consistently will promote my charity, engaging my target audience and familiarising them with my charity. This will attract my target audience because my charity trailer is detailed, presents my charity thoroughly and engages them on what my charity does for the homeless.

My charity trailer

For my final project (G321), I created a trailer promoting my charity, Help The Homeless. Here is my trailer:

My trailer will appear on the 'donate' page on my charity website.

Charity website link

For my final product (G321), I created a charity website for my coursework; here is the link.

http://bethanhakesley.wixsite.com/helpthehomeless 

I also created a website and an existing page for my preliminary task; here is the link.

http://bethanhakesley.wixsite.com/mysite

http://bethanhakesley.wixsite.com/mediapage

My trailer will appear on the 'donate' page on my charity website.

Script for Charity Trailer

For my final product, (G321), I had to produce a script for my charity trailer.

Evaluation of all media products

For my final product,(G321), I had to create a detailed and thoroughly analysed evaluation, explaining to the examiner how I created my products and the reasons for it. This evaluation was necessary as I was able to understand conventions of a charity trailer or website etc.

Here is my evaluation;

Target audience research

For my final product (G321), I had to collect data in order to explain where I got my target audience from as well as how my research led to my final products.

After creating my questionnaire, I forwarded my results into pie charts to understand the averages of the given answers.

The averages helped me decide who I was going to aim my target audience at because I asked the same range of people from each age group, most people who donate to charities and volunteer are from 40-60. This led me to my own target audience of being 40-60.



This research led me to complete my final products because I had to attract a certain age base and so I knew what conventions to follow for this age as well as what to include on my website and how to promote my trailer.

Evaluation of photoshop

For my final product, (G321), I was able to use the Photoshop software to perfect my images that will appear on my charity website. I needed to use the software as it helped me make my images look much more professional and trust worthy towards my target audience.

This is the presentation I created for my evaluation. It explains how and why I changed certain things in my images, this was a important exercise as I was able to understand how to use the Photo shopping software and make my images look much more professional for my Charity website. 

Evauluation for Charity photo shoot

For my final product, I felt like it was important to produce an evaluation for my photo shoot explaining the what went wells and problems that occurred when shooting. I also describe the wardrobe and props used in the photo shoot and explaining why I used them, this evaluation is good to show the examiner why I use certain objects or why I used a certain camera angle.

Researching how to photoshop.

For my final product (G321), I will need to have a range of skills and techniques in photo shopping, in order to perfect my images. I ill be using photoshop throughout my A level media course, so the research is needed at this time of the course.

I watched YouTube videos on how to photoshop;
Photoshop

This vide helped me because I am a beginner in photo shopping and this video is based on basics.

Pre-productuion process for photoshoot

Pre-production plan

For my final project (G321) I needed to create a pre production plan for my photo shoot, explaining why I am shooting, what I need in it, clothes and makeup etc. This was important to get down for my photo shoot as I was able to look at my pre production plan and use my notes for further research to develop a detailed photo shoot which fits in with my charity.

Location Recci for charity trailer

For my final product, (G321) I had to take pictures of the location of where my charity trailer will be located and explain why it is located here and how I am going to use this area to look professional in terms of a trailer.

I will be locating my trailer in a concrete and bricked housing area because I know of certain spots which will look good for a charity trailer, especially for a homeless charity as the location needs to be outside. I will be filming my trailer at this spot preferably mid day. when the lighting is bright and I can get all the shots clearly. There will not be any traffic or people around so there will not be any background noise that would interfere with my filming. I decided to use this area because it is local meaning it is close and easy to get to as well as a well known place which I know doesn't have any background noise. I will use this location as a homeless persons home, in my case a young boy, and record him lying down and looking sad which will attract my target audience as they will feel deep pity for him. In order to explore my shooting location in more detail, it was imperative that I photographed the location so my actors were aware of where they will be filmed from a high level and how they should prepare themselves for it.

Test shots for charity trailer

Test shots

For my final product, (G321) I practised my type of shots with a friend so when I come to filming, I will be able to film each shot by having the knowledge on where and how to shoot each shot. I did these test shots to clarify the different types of shots I will be using in my charity trailer and to practice how to use the camera I ordered to borrow.

I practised taking these 6 shots on the camera as I will be using these on my charity trailer. I will be using these certain shots as they will be getting my audiences attention as my trailer is for homeless people. By having close ups and extreme close ups of a young homeless boy the audience will feel sorry for him as the direct address sets a side an emotional side.

This was a good exercise as it shows how the shots show different emotions to the audience. The long shot focuses on setting the scene e.g. a school yard. The extreme close up is used mostly to show the target audience the real emotion of the character, these shots would initially be used in my charity trailer by my actors. 

Representation and stereotypes to fit with my charity trailer

For my final product (G321), I did some research into gender stereotypes and how men and women are represented in the media. This knowledge helped me further on my charity trailer because I was then able to interpret how my characters will look in the trailer, whether they fit the stereotype or not.