Tuesday, 7 February 2017

Target audience research

For my final product (G321), I had to collect data in order to explain where I got my target audience from as well as how my research led to my final products.

After creating my questionnaire, I forwarded my results into pie charts to understand the averages of the given answers.
The averages helped me decide who I was going to aim my target audience at because I asked the same range of people from each age group, most people who donate to charities and volunteer are from 40-60. This led me to my own target audience of being 40-60.



This research led me to complete my final products because I had to attract a certain age base and so I knew what conventions to follow for this age as well as what to include on my website and how to promote my trailer.

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