Storyboard for charity trailer

For coursework, I have to create a charity trailer which will fit with my website. Before creating the trailer, I had to design a storyboard. The idea of a storyboard, is a professional plan for my trailer, expressing the shot types, images and speech. My trailer has been designed to only be short, maybe 30-45 seconds long, I decided this because I believe keeping my trailer short and sweet will get the attention of my target audience.

I have used upsetting images and statistics to get the attention of my audience. By using upsetting imagery like young children being on the streets, this will make the public feel guilty because nobody deserves being homeless, especially children. The statistics have been used to shock my audience, the large number will make my niche market want to help all the people in need. 

I have decided to use all different kinds of shots to keep my audience interested, like long shots, medium shots, close ups and extreme close ups. These shots will get my audiences attention by engaging them with different images at different places on the screen. I have described on my storyboard any dialogue or audio which will take place in my trailer. I have decided to have a sad song continuously throughout my trailer to get the audiences attention as well upset them into donating to my charity. The music will take place throughout the trailer, except on the last shot because my charity logo will be presented and the attention is needed on that instead of the song. The song choice has not yet been chosen due to copyright, however either during or before creating my trailer, I will choose a appropriate song.

When submitting my work, I needed to re-sketch my plan of the storyboard this was because my plan didn't have enough shots for a trailer, I needed at least 15. I gave my main character in my storyboard a name and a story so my audience will feel connected to my character more and they will understand what happened to him. This emotional effect will make the audience will feel guilty for this character because it is an actual representation of a person as well as the character being a young child, the audience will feel sorry for the boy because he is young and innocence and doesn't deserve to be in this situation.