The Social groups for this school website is parents/students, teachers, this is shown by the GCSE results being presented. This is trying to show parents that St Mary’s Catholic College is a good School, where students achieve the best of their Ability. There is also images of children working independently, this refers back to my point by the Niche audience being for parents. If students are working quietly and independently, it shows the target audience that the school is full of discipline and respect and therefore parents will want to send their children to this school for that reason. The Niche audience, students and teachers, will appear to this website because the school is presented as a good school, which has good education system as well as discipline to make sure the students do as well as they can. This will appear to them because students will want to go to this school as well as teachers may want their kids to obtain or even work there.

For my evaluation, I had to interpret the different social groups and the niche market for my website, I did this so i knew exactly who my audience is and what the requirements are for my website to attract the appropriate target audience.